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Stepping Up State Street: Reviving the City's Dowtown Area | Local News | Noozhawk

By Marcia Heller
From Noozhawk

Stepping Up State Street: Reviving the City's Dowtown Area | Local News | Noozhawk

Santa Barbara's downtown has always been more than just a commercial district' it's a cultural anchor, a place to gather, and a reflection of the character of the community.

That's why the formation of the new Downtown Santa Barbara Community Benefit Improvement District (CBID) is such a significant and welcome development.

Created through a coalition led by the Downtown Organization, the Santa Barbara South Coast Chamber of Commerce, and a dedicated CBID Steering Committee, this initiative empowers property owners to reinvest in their neighborhood and take the lead in shaping its future.

By establishing this district, property owners have committed to collectively funding services that go above and beyond what the city currently provides, a true example of community-driven progress.

The CBID will focus on the areas that matter most: cleanliness, safety, beautification, and placemaking. Whether it's addressing homelessness and panhandling, enhancing sidewalk cleanliness, or organizing events that bring positive attention to our downtown areas, these improvements are guided by the needs identified by the very people who live and do business there.

With a $2 million annual budget, the CBID will allocate over 65% of its funds to on-the-ground services like sidewalk pressure washing and public safety ambassadors.

Another 14% will support branding and placemaking efforts to enhance the district's identity, and the remainder will ensure sound administration and reserves.

In short, this is about investing in the heart of Santa Barbara to keep it thriving, inviting, and resilient, not just for today, but for the future.

As REALTORS, we know how vital a healthy downtown is to property values, community vibrancy, and economic opportunity. A walkable, welcoming, and well-maintained downtown serves everyone; residents, visitors, and business owners alike.

A vibrant commercial core strengthens our entire real estate market by enhancing the overall appeal of the community.

This new CBID is a smart move forward and a great example of what can happen when local stakeholders come together with a shared vision. Here's to a stronger, cleaner, safer downtown, and to the people making it happen.

For more information on upcoming meetings or events please visit www.downtownsb.or/about/cbid or email [email protected].

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