Netflix, the streaming giant, is set to stream a Christmas Day NFL doubleheader.
The live coverage follows the Nov. 15 Mike Tyson-Jake Paul fight, which attracted 65 million households to the platform, despite streaming issues that impacted some viewers' experience.
Netflix has 282.3 million subscribers in over 190 countries, with only a fraction expected to tune into the games. But this could still be enough to stress Netflix's power.
"The whole reason they did the boxing event ... was to test for (the) NFL," said streaming industry expert Dan Rayburn, who noted that the company's original plan of scheduling the fight in July would have allowed additional time to prepare.
In a series of written responses to USA TODAY Sports, Netflix said "We now know from experience what are the main pressure points in our infrastructure and are promptly addressing them ahead of the NFL games. Some behaviors of our live streaming systems are impossible to replicate in a test and are only visible at huge scale with real viewers. We studied that in detail and are adjusting our content delivery, encoding, and streaming protocols accordingly."
On Wednesday, Dec. 25, Netflix will air the first two games, first with the Kansas City Chiefs facing the Pittsburgh Steelers (11 a.m. MT, noon CT), followed by the Houston Texans hosting the Baltimore Ravens (2:30 p.m. MT, 3:30 p.m. CT).
What's next for Netflix and live sports?
While this is Netflix's first foray into broadcasting NFL games, the platform has also featured live sports (including a golf exhibition and a Carlos Alcaraz-Rafael Nadal match) and other live streams, such as "The Roast of Tom Brady."
Live sports are part of Netflix's future content strategy, and the platform agreed to broadcast the Women's World Cup in 2027 and 2031.