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OpenAI concludes holiday campaign "Shipmas": Here's what you missed

By Rumaisa Khusru
From The American Bazaar

OpenAI concludes holiday campaign "Shipmas": Here's what you missed

OpenAI wrapped up its festive "12 Days of Shipmas" campaign on Dec. 20. Shipmas was a thrilling series of announcements by the AI forerunner, showcasing its newest features, tools, and advancements through its recent holiday initiative. The event which started on Dec. 5, delighted users and developers alike and highlighted OpenAI's commitment to innovation and accessibility.

You can read more about the highlights and announcements from the first week here:

Picking up from Dec. 10, the sixth day of Shipmas saw ChatGPT's voice capabilities with video generation, allowing for more dynamic interactions. Additionally, a festive "Santa Mode" was introduced for seasonal engagements. You can activate the feature by tapping a snowflake icon on the right of the text box, however, it will only be available until the end of the year.

OpenAI introduced Projects, a feature designed to help users stay organized while working in ChatGPT. With the ability to upload files, group conversations, and set custom instructions, Projects streamlines workflow management. This tool is particularly beneficial for professionals juggling multiple tasks, offering a centralized space to manage and access ongoing work with ease.

Building on its October launch, the enhanced ChatGPT Search feature provides users with faster and more accurate web-based answers. The improvements ensure that users receive timely and relevant information, making it a powerful tool for research, troubleshooting, or general inquiry.

OpenAI rolled out significant upgrades for developers, including real-time API enhancements and a more efficient fine-tuning process. These updates enable developers to build customized AI solutions tailored to specific needs. The refined tools reduce the time and complexity involved in creating specialized models, further empowering developers to innovate with OpenAI's technology. In addition, there were updates regarding pricing reductions and new SDKs (Software Development Kit) for Go and Java, aimed at enhancing the developer experience with AI tools.

READ: OpenAI unveils Sora, an AI tool that transforms text Into video (December 11, 2024)

With the launch of 1-800-CHATGPT, OpenAI brought conversational AI to voice calls with an announcement on Dec. 18. This feature allows users to interact with ChatGPT via phone for up to 15 minutes for free, opening new accessibility channels. Ideal for users without access to the app or those seeking hands-free solutions, this move emphasizes OpenAI's commitment to making AI more inclusive and widely available.

OpenAI's new app integration capabilities allow ChatGPT to function seamlessly within third-party platforms. Users can now integrate ChatGPT into their preferred productivity tools, enhancing workflow and collaboration. Whether drafting emails, generating reports, or brainstorming ideas, this feature brings the power of ChatGPT directly to the tools professionals use most.

The campaign concluded with a preview of the o3 and o3-mini models, scheduled for release in early 2025. These next-generation models promise groundbreaking advancements in reasoning and interaction capabilities, setting a new standard for AI performance. OpenAI offered an exclusive look at their potential, leaving users excited for what's to come.

The "12 Days of Shipmas" campaign was a celebration of OpenAI's newest technological advancements. From innovative tools like Sora to exciting previews of future technologies, the campaign illustrated the company's commitment to empowering users and developers alike. As we head into 2025, the surprises unveiled during Shipmas set the stage for further groundbreaking developments that will continue to shape the future of AI.

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