As 2024 comes to a close, artificial intelligence (AI) has proven to be a transformative force, reshaping marketing strategies across industries. What was once experimental has become mainstream, and the pace of AI adoption is accelerating.

"AI is like toothpaste out of the tube," says Shaheen Yazdani, Managing Partner of Intercept, a B2B digital marketing agency for enterprise tech. "There's no going back."

With firsthand insights into this evolution, Yazdani highlights the top AI-driven trends that defined 2024 and offers a glimpse into what lies ahead in 2025.

MAINSTREAM ADOPTION REDEFINES MARKETING

In 2024, AI went from niche to necessity. Companies across sectors embraced AI tools at scale, moving from cautious pilots to full-fledged integrations at scale.