In 2022, the naming rights for Heinz Field were acquired by Acrisure, a Michigan-based financial technology and insurance brokerage firm, resulting in the stadium's rebranding as Acrisure Stadium. The Steelers announced this 15-year agreement, expressing enthusiasm about the new partnership.

"We are excited to partner with Acrisure for the naming rights to our stadium," Steelers president Art Rooney II said. "Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums. We are very appreciative to partner with Greg Williams and his company, and we look forward to a long, beneficial relationship for years to come."