Travis Scott's ability to brand himself has been exemplary. The rapper has become a superstar on the strength of his music, but his Air Jordan deal has helped him connect with fans outside of hip hop. He continued to push the boundaries on Friday, December 20. Travis Scott dropped a commercial for his Cactus Jack x Air Jordan collaboration. The elaborate commercial stars Scott and, surprisingly, Dennis Rodman as an eccentric riff on Willy Wonka.